Scion to one of Hong Kong's wealthiest familes, Cheng is the executive vice-chairman of New World Development, his family's empire. He is also making the biggest waves in the art world with his patronage and plans. He is an avid international collector and tireless supporter of the arts, and, as founder of the K-11 Foundation, supports Chinese Art globally. From a business point of view, he also injects "cultural entreprenuership" into the family empire that includes real estate, jewelry, transport, and gaming. He is a force that defines the new generation, combining his knowledge and passion for the arts (he is considered one of the world's top collectors) with his family's enormous empire.