The new establishment
The establishment
Ones to watch
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The new establishment
BAROM
BHICHARNCHITR
AGE: 30
INDUSTRY: Retail
NATIONALITY: Thai
Bhicharnchitr helms the glossy Central Embassy, no doubt designed with a vision of new luxury that would change Bangkok’s retail landscape. Judging from its exclusive and sporadically bustling aisles, whether this has been achieved is questionable, but perhaps its fate will turn and it is too early to judge. What are already laudable are Bichanchitr’s efforts to elevate the multi-brand experience in the concept store Siwilai and his keenness to broaden the city’s horizons with his introduction of mostly foreign talents and personalities into the mix.