The new establishment
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The new establishment
DISAYA & DANAI
SORAKRAIKITIKUL
AGE: 37
INDUSTRY: Fashion
EDUCATION: Central St. Martins
NATIONALITY: Thai
The Sokratisakuls are the fashion powerhouse pair that has developed homegrown fashion brands and successfully distributed major international ones. Danai and Disaya met in London, when Disaya was studying at Central St Martins, where she graduated with honors before interning with John Galliano. Her eponymous fashion brand, Disaya, which she started after university was, for some time, the go-to label for sensations such as Amy Winehouse. Danai’s acute business acumen and desire to grow his wife’s label led him to found A-List (he hails from the Prima Gold family, and was thus exposed to design and beauty throughout his life). Recognizing a gap in the lingerie market a decade ago, they launched Boudoir with a diffusion line, Something Boudoir, that appeals to tweens nationwide. In addition to these projects, they also founded The Only Son with Au Udompol. Alongside the creation of Thai brands with international presence, A-List are the distributors of Jimmy Choo, Chloe, and Valentino. Danai is driving his company forward with great vision and direction looking to expand with a few more brands as well as aiming to go public with an IPO in 2017.