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The new establishment
FEDERICO
TAN
AGE: 39
INDUSTRY: Fashion
EDUCATION: New York University
Since founding their agency Social/ Capital in 2012, Tan and Poonhave made an impact in the fashion/art/music landscape in Hong Kong. In a city that is very “society-driven”, Tan and Poon came along and flipped this on its head, focusing instead on culture, whether it is a fashion designer, artist, or musician who drives an event: not just the list of socialites present. Based in Hong Kong, they work with the most interesting brands in the world, specializing in creating socially engaging content and experiences. Their influence goes beyond Hong Kong, with a global network that is at the forefront of what is going on in art, fashion, and music.
KEVIN
POON
AGE: 34
INDUSTRY: Fashion
EDUCATION: Pepperdine University
Based in Hong Kong, they work with the most interesting brands in the world, specializing in creating socially engaging content and experiences. Their influence goes beyond Hong Kong, with a global network that is at the forefront of what is going on in art, fashion, and music.