Art, food, music, and design are given equal significance in the Potato Head empire, now more than ten properties large. The name was never intended to be attributed to a rapidly-expanding group of hotels, restaurants, and retail outlets, but the success of the original Potato Head in Jakarta proved that the silly title belied the serious value of the brand. For founding owners Jason Gunawan and Ronald Akili, a passion project has turned the duo into property and hospitality royalty in SoutheastAsia, culminating in the opening of their latest hotel, Katamama Seminyak.