Being the heir to a family business empire is never as easy as one imagines, despite the privileges and luxuries that the notion conveys.The obligation to preserve and add to the legacy is often a heavy burden that weighs on the youth and energy of the next generation. But for Vorasit “Plawan” Issara, taking the Charn Issara real estate empire his grandfather built to greater heights is a challenge he passionately welcomes. Having graduated from DCT School of Hotels and Business Management, and after training with world renowned luxury hotelierRobert H. Burns, Vorasit started his first big project,establishing his family’s luxury resort Sri Panwa in Phuketin 2005 at the age of 23. And, as Managing Director, this hotelier extraordinaire has since built Sri Panwa into one of the world’s most recognizable, award-winning and traveled-to luxury destinations in a region dominated by big international players.Thanks to Vorasit’s grand plans, Sri Panwa IPO’d in 2013 at an impressive US$2 billion to fund future expansion projects that include the newly launched Habita, an enclave of pool suites in addition to the villas, as well as the much toutedBaba Beach Clubs in both Phuket and Hua Hin, and major developments overseas in Hainan and Niseko, the details of which are yet to be revealed.The success of Sri Panwa and the excitement around his future developments is testament to Vorasit’s business acumen, his vision, and readiness to take the family legacy far into the future. This empire is in good hands.
