Fashion/Beauty  •  Beauty

Makeup Route, All Mapped Out

The best time-efficient and results-oriented way to enjoy free beauty touch-up services is with Central Department Store’s Beautiful Friday.

May 16, 2017

Playing with (free) makeup is like the funnest way to kill time (Unless, of course, there’s a salesperson lurking behind you, silently pressuring you into buying something). Well, that ain’t gon’ happen no more, with the launch of Central Beautiful Friday campaign. Basically, it means that every Friday you can enjoy free touch-up services: a fresh coat of lipstick, a bit of powder to hide the shine, a spritz of fragrance, or a mini massage to get the blood flowing at select counters at some Central Department Stores. Yes, for free.

With more than a few dozen counters waiting for you to explore, it can get overwhelming. Worry no more. We have it all strategically mapped out for you to make your beauty quest more time-efficient.
1st stop: We don’t need to hard-sell you on La Mer because you know they are the real deal. In this campaign, La Mer offers a free eye massage to firm up the eye area, prepping the skin for the next step.

2nd stop: Get smokin’ smokey eyes at Estee Lauder counter. Try the Smoky Nights Eyeshadow Palette for party-ready, deep jewel tones.

3rd stop: Perfect your skin at Chanel counter. Let the makeup artist dust away all the shine and hide your imperfections with Chanel’s natural-finish loose powder.

4th stop: Get a swipe of Bobbi Brown's Lip Color for a classic lipstick look and comfortable, lasting wear in gorgeous colors. Ask to try Art Stick Liquid Lip.

5th stop: Now that your face has been perfected, it’s time to give your hair some love. Aveda lets you nourish the scalp with pramāsana™protective scalp concentrate, which protects the scalp from aggressors such as pollution and free radicals.

6th stop: All that texting can leave your hands feeling tired. Get them pampered at Sulwhasoo counter, which offers a 10-minute hand massage using the brand’s famous body serum to firm up the skin. The great thing about it is that it doesn’t leave your hands sticky or greasy, so you can resume your smartphone addiction soon after.

7th stop: Wrap up your beauty journey by spraying your favorite fragrance at the fragrance counter, where dozens of brands and over a hundred products await, practically begging, “Try me!”

*Remember this is a “touch-up” service, so you cannot just come with a naked face and expect to leave looking like a The Face contestant. Central Beautiful Friday services are offered every Friday, 10am-10pm, at participating counters at Beauty Galerie, Central Chidlom, Ladprao, Bangna, and Pinklao, and Zen.