We all own that one piece of clothing that we HAD to have but, alas, have never worn. That one garment burning a hole in the back of our closet, a reminder of money spent on short-lived content, savored so sweetly for but a moment only to never see the light of day again—till now, that is.

We challenged the fixtures of Bangkok’s fashion circuit, who cumulatively own more NWT (that’s “New With Tags” for the un-eBay-initiated) attire than a Club 21 sample sale, to dig out that one item from their wardrobe that they’ve never worn—yet can’t bear to part with—and, well, wear it!

Whether it was an impulse purchase, weight loss incentive, snap sale decision, or simply a case of particularly good changing room lighting, it doesn’t matter: they did the deed and now we want to see the dress—and then find out, more importantly, if they would wear it again or admit sartorial defeat? Stay tuned for each of our weekly, 9-part “New With Tags” episodes to find out.